Kubota Refresh
This Kubota brand refresh highlights its superiority over other small farm machinery through a consistent voice and a bold promise: it gets tougher with time. Inspired by my experience growing up on a farm, I chose this project to honor the machine apart of our family. The campaign aims to strengthen the lifelong bond between Kubota and its owners, celebrating both for their resilience and reliability. With a design that is both timeless and functional, this refresh reinforces the durability and longevity of Kubota’s machines. Campaign assets include brand identity, web, an augmented reality app, collateral, branded materials, and out-of-home advertising.
To view the Kubota Landing page prototype through Figma, click here!
Scope
Refresh
Collateral
Social
Print Spread
Digital
Partnership
OOH Billboard
