Little Italy, San Diego Campaign
This Little Italy, San Diego campaign captures the romance and intimacy of experiencing authentic Italian culture without leaving the U.S., thus the Closer than Rome tagline. This concept is brought to life through OOH location-based media, including a billboard and transit ad, a print spread, a web banner GIF, and a brand sponsorship with Barilla, evoking the charm of a silver screen romance paired with an authentic Italian meal.
To view the Barilla Sponsorship, Silver Screen Romance with a Meal pages in prototype through Figma, click here!
Scope
Concepting
Advertising
OOH Billboards
Print Spread
Web
Collateral
