Little Italy, San Diego Campaign
This Little Italy, San Diego campaign captures the romance and intimacy of experiencing authentic Italian culture without leaving the U.S., reflected in the tagline Closer than Rome. Inspired by film noir and the 1943 Batman and Robin serial title card, the visuals channel vintage black-and-white cinematic charm. The concept comes to life through OOH media, a print spread, a web banner GIF, and a Barilla sponsorship, which evokes a similar feeling and highlights the silver screen movie with a meal experience.
To view the Barilla Sponsorship, Silver Screen Romance with a Meal pages through Figma, click here!
Scope
Concepting
Advertising
OOH Billboards
Print Spread
Web
Collateral
