Alliance for the Great Lakes Campaign
I'm currently working on revitalizing this campaign, so check back for updates!
This Great Lakes campaign highlights the deep connection Michiganders share with the water throughout every season. The tagline, Protect Our Resources, encourages pride and responsibility in preserving what makes Michigan special. Through warm, nostalgic visuals and sincere messaging, the campaign captures everyday moments that happen because of the lakes. In the forms of outdoor, social, and print advertising, this campaign invites viewers to reflect, take pride, and protect these cherished lakes so their legacy can live on for future generations.
Scope
Concepting
Advertising
OOH Billboards
Print Ad
