William Abbott & Associates Law - Branding
*This work was done as part of my Graphic Design Internship with Taurusroad Creative
William Abbott & Associates partnered with Taurusroad Creative to develop a bold new brand identity as William Abbott launched his own law firm. Inspired by his deep connection to the Jackson community and his office's collection heirloom decor such as an intricate ship in bottle, the brand embraces the confidence and resilience of a ship navigating open waters. The identity reflects a strong, strategic, and trustworthy legal practice, brought to life through a website design, business collateral, signage, and a classic/vintage-inspired brand photoshoot.
William Abbott & Associates partnered with Taurusroad Creative to develop a bold new brand identity as William Abbott launched his own law firm. Inspired by his deep connection to the Jackson community and his office's collection heirloom decor such as an intricate ship in bottle, the brand embraces the confidence and resilience of a ship navigating open waters. The identity reflects a strong, strategic, and trustworthy legal practice, brought to life through a website design, business collateral, signage, and a classic/vintage-inspired brand photoshoot.
To view the the William Abbott & Associates landing page design through Figma, click here!
Brand Concept Sketches
2 Branding Concepts Presentation
2 Branding Logo Concepts
Final Branding + Guidelines
Photoshoot Inspiration Sheet
Final Print Assets
Portfolio Post Design
